mea44 Privacy Policy
This Privacy Policy explains how mea44 collects, processes, stores, and protects your personal data when you use the mea44 platform. We are committed to handling your information with care, transparency, and in accordance with applicable data protection principles.
Last updated: June 2026 | 21+
Your Privacy at mea44 — At a Glance
Key principles governing how mea44 handles your personal data
Data Security
mea44 applies industry-standard 256-bit SSL encryption to all data transmitted between your device and our servers. Account credentials are stored using one-way hashing algorithms. Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
No Selling of Data
mea44 does not sell, rent, or trade your personal data to third-party advertisers or data brokers. Data shared with third parties is limited to what is strictly necessary to deliver our services — payment processors, identity verification providers, and our gaming licence authority.
Your Rights
You have the right to access the personal data mea44 holds about you, request corrections, and in certain circumstances request deletion. You can also object to specific processing activities and request a copy of your data in a portable format. Submit requests to [email protected].
Lawful Processing
mea44 processes personal data only on lawful bases: performance of the contract between mea44 and the account holder, compliance with legal and regulatory obligations (including our gaming licence KYC requirements), legitimate interests, and where applicable, your explicit consent.
Retention Limits
mea44 does not retain personal data for longer than necessary. Retention periods are tied to the purpose of collection — active account data is retained for the account lifetime plus a legally required period thereafter. Transaction records are retained per applicable financial record-keeping requirements.
Breach Notification
In the event of a personal data breach that poses a risk to your rights, mea44 will notify affected individuals without undue delay in accordance with applicable law. We maintain an incident response plan and conduct regular security assessments to minimise breach risk.
1. Who We Are and How to Contact Us
mea44 is the operator of the online casino and sports betting platform accessible at mea44.win ("the Platform"). mea44 operates under an international gaming authority licence and acts as the data controller for personal data collected through the Platform.
If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data mea44 holds about you, please contact our data protection team at:
mea44 Privacy Team
Email: [email protected] (subject line: Privacy Request)
We aim to respond to all privacy-related enquiries within 14 calendar days.
2. Data We Collect
mea44 collects personal data through several channels in the course of providing our services. The categories of data we collect, and the circumstances in which they are collected, are described below.
2.1 Registration and Identity Verification Data
When you create a mea44 account, we collect: full legal name, date of birth, Malaysian IC number or equivalent government-issued identity document number, residential address, email address, and mobile telephone number. During KYC verification, we additionally collect copies of your identity documents and a live selfie or liveness verification image.
2.2 Financial Data
To process deposits and withdrawals, mea44 collects payment instrument details including e-wallet account identifiers (Touch 'n Go, Boost), bank account details for FPX and direct bank transfer methods, and transaction history. mea44 does not store full card numbers where card payments are processed — this data is handled by our PCI-DSS compliant payment processors.
2.3 Usage and Gameplay Data
mea44 records activity on the Platform including: game sessions played, wagers placed and their outcomes, sports bets placed and settled, session timestamps and durations, and interactions with platform features such as responsible gaming tools and account settings.
2.4 Technical and Device Data
When you access the Platform, our servers automatically record certain technical data: IP address, device type and model, operating system version, browser type and version, screen resolution, and referring URL. This data is used for security monitoring, fraud detection, and platform optimisation.
2.5 Communications Data
If you contact mea44 support, we retain records of the communication — including the content of messages, timestamps, and the resolution of the enquiry. This is used for quality assurance, training, and to maintain an accurate record of interactions relevant to your account.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Name, IC number, date of birth, selfie | KYC / age verification / regulatory compliance |
| Contact Data | Email, mobile number, address | Account communication, security alerts |
| Financial Data | Bank account, e-wallet ID, transaction history | Payment processing, AML compliance |
| Usage Data | Bets, game sessions, login history | Service delivery, responsible gaming monitoring |
| Technical Data | IP address, device info, browser | Security, fraud detection, platform performance |
| Communications Data | Support ticket content, chat logs | Dispute resolution, quality assurance |
3. How We Use Your Data
mea44 uses the personal data we collect for the following purposes:
- Account creation and management: To register your mea44 account, verify your identity, and maintain your account throughout its lifecycle.
- Service delivery: To operate the Platform, process deposits and withdrawals, record bet outcomes, and provide access to all mea44 game categories.
- Regulatory compliance: To fulfil our obligations under our gaming licence, including KYC, anti-money laundering (AML) checks, and age verification. We are required to conduct and retain records of these checks.
- Security and fraud prevention: To detect and prevent unauthorised account access, fraudulent transactions, bonus abuse, and other prohibited conduct.
- Responsible gaming: To monitor player activity for indicators of problem gambling, enforce self-exclusions and cooling-off periods, and deliver session time alerts and spending notifications.
- Customer support: To respond to enquiries, resolve disputes, and maintain records of support interactions.
- Platform improvement: To analyse usage patterns, identify technical issues, and improve the mea44 user experience. This analysis uses aggregated or pseudonymised data where possible.
- Marketing communications: To send promotional offers and platform updates to Players who have opted in to marketing communications. You may opt out at any time via your account notification settings.
4. Legal Bases for Processing
mea44 processes your personal data on the following legal bases:
- Contractual necessity: Processing required to perform the contract between mea44 and the account holder, including account operations, payment processing, and game result recording.
- Legal obligation: Processing required to comply with applicable laws and our gaming licence obligations, including KYC, AML monitoring, and mandatory record retention.
- Legitimate interests: Processing for fraud prevention, security monitoring, platform improvement, and responsible gaming monitoring, where these interests are not overridden by the Player's rights.
- Consent: Processing for marketing communications and optional analytics cookies, where you have provided clear, freely given consent. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.
5. Data Sharing and Third Parties
mea44 does not sell personal data. We share data with third parties only in the following circumstances and only to the extent necessary:
- Payment processors: Transaction data is shared with our payment service providers (including FPX network operators, Touch 'n Go, and Boost) to process deposits and withdrawals. These providers are bound by their own privacy policies and applicable financial services data protection obligations.
- Identity verification providers: Identity documents and verification images are shared with our accredited KYC providers to complete the verification process. These providers operate under strict data handling agreements.
- Gaming licence authority: We are required by our gaming licence to provide certain player data and activity records to our licensing authority upon request or as part of routine compliance reporting.
- Game content providers: Where required for game delivery, session data (but not identity data) may be shared with certified game studios whose titles are hosted on the mea44 Platform.
- Law enforcement and legal process: mea44 will disclose personal data to law enforcement, regulatory authorities, or courts where required by applicable law or a valid legal process.
All third-party service providers who process personal data on mea44's behalf are subject to data processing agreements that require them to handle data securely and only for the specified purpose.
6. Cookies and Tracking Technologies
mea44 uses cookies and similar technologies on the Platform for the following purposes:
- Strictly necessary cookies: Required for the Platform to function — session management, login state, security tokens, and load balancing. These cannot be disabled.
- Functional cookies: Remember your preferences such as language settings, display options, and responsible gaming configurations.
- Analytics cookies: Used to understand how Players navigate the Platform and which features are most used. Data collected is aggregated and does not identify individuals. These cookies are only set with your consent.
You can manage cookie preferences through your browser settings. Disabling functional or analytics cookies will not prevent access to the Platform but may affect some personalisation features.
7. Data Retention
mea44 retains personal data for as long as necessary to fulfil the purpose for which it was collected, subject to the following retention guidelines:
- Active account data is retained for the duration of the account relationship.
- Following account closure, identity and transaction records are retained for a minimum of five years to meet gaming licence and AML regulatory requirements.
- Support communication records are retained for two years from the date of the last interaction.
- Technical log data (IP addresses, session logs) is retained for up to 12 months for security and fraud investigation purposes.
- Marketing consent records are retained for three years from the date consent was last confirmed or updated.
When the applicable retention period expires, personal data is securely deleted or anonymised so that it can no longer be associated with an identifiable individual.
8. Data Security
mea44 implements technical and organisational security measures proportionate to the risk posed by the personal data we hold. These measures include:
- 256-bit SSL/TLS encryption for all data in transit.
- Encryption at rest for sensitive data including identity documents and financial records.
- Role-based access controls ensuring that staff can only access personal data necessary for their specific function.
- Regular third-party security audits and penetration testing of the Platform infrastructure.
- Two-factor authentication for all internal systems that have access to personal data.
- Formal data breach response procedures with defined timelines for containment, investigation, and notification.
While mea44 takes all reasonable steps to protect your data, no online platform can guarantee absolute security. You are responsible for maintaining the security of your mea44 account credentials. If you suspect your account has been compromised, contact mea44 support at [email protected] immediately.
9. Your Rights
Subject to applicable law and our regulatory obligations, you have the following rights in respect of the personal data mea44 holds about you:
- Right of access: You may request a copy of the personal data we hold about you and information about how it is processed.
- Right to rectification: You may request correction of inaccurate or incomplete personal data. Note that certain data (such as verified KYC information) cannot be changed by simple request and may require re-verification.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations. We cannot delete data we are legally required to retain.
- Right to restriction: You may request that we restrict processing of your data in certain circumstances, such as where you contest its accuracy or have objected to processing.
- Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
- Right to object: You may object to processing based on legitimate interests or for direct marketing purposes. Marketing opt-outs take effect immediately.
- Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, submit a written request to [email protected] with "Privacy Request" in the subject line. We will respond within 14 calendar days and may require identity verification before processing the request.
10. International Transfers
The mea44 platform and some of our service providers operate servers and infrastructure located outside Malaysia. Where personal data is transferred internationally, mea44 ensures that appropriate safeguards are in place — including standard contractual clauses or transfers to jurisdictions with equivalent data protection standards — to protect your data to a standard consistent with this Privacy Policy.
11. Children and Minors
The mea44 platform is strictly for users aged 21 and above. mea44 does not knowingly collect personal data from individuals under 21. If we discover that personal data has been collected from a person under 21, we will promptly close the associated account and delete the data. If you believe a minor has registered on mea44, please notify us immediately at [email protected].
12. Changes to This Policy
mea44 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or our services. Material changes will be communicated to registered account holders via email and/or a notice on the Platform prior to taking effect. The "Last updated" date at the top of this page indicates when the current version was published.
Your continued use of the mea44 platform following the effective date of any update constitutes acceptance of the revised Privacy Policy. If you do not agree with a material change, you may close your account and request withdrawal of your available balance prior to the effective date.
This Privacy Policy was last reviewed and updated in June 2026. For any privacy enquiries, contact [email protected].
Data requests and privacy enquiries: [email protected]
Your Data is Safe at mea44
Play at a platform that takes both your security and your privacy seriously. Licensed, transparent, and built for Malaysian players.
21+ Gambling involves risk. Please play responsibly.